We are a startup company with a core mission of helping people take control of their nutrition, eventually leading to a long-lasting positive change in the health of people using our service. taste.li LVC is located in Vaduz, Liechtenstein, with our founders coming from Switzerland, Italy, Belgium and Austria.
Chronic disease is Europe’s leading cause of mortality, with over 33% of the population above the age of 15 experiencing a chronic disease today. On average, by the time a person reaches retirement, ⅔ people will have suffered from at least two chronic conditions, according to the World Health Organisation.Our core market is Switzerland, and we are gradually rolling out the service to Germany, Austria, and the UK in the following 20 months.
Our solution allows people to take control of their health – one meal at a time. We also believe that healthy food can be taste.li, it is not an either/or. We strive to alleviate the negative health impact that the modern lifestyle has on our users. Our approach started out around the core idea that we want to change the way people think about nutrition. Change starts with awareness, so that’s where our journey started, in 2017. We want to make our users aware of their habits and gradually transform their nutritional habits. We are doing so by providing personalized meal plans that are not just healthy, they are healthy especially for a specific individual.
Normally with nutritional services, it is always assumed that variables of nutritional benefits, taste, and price are always subject to a compromise where you can have ⅔ or ⅓ only – e.g. good taste and high nutritional value are expected to come at a high price, low price and high nutritional value are expected to come with a bad taste. What is different about our service is that we take into consideration your preferences. We understand there’s no ‘one size fits all’ when it comes to food. It needs to be taste.li!